100% proceeds from our gorgeous reusable Aerosilver face masks go to Great Ormond Street Children Hospital Charity


We believe that our fashion masks have the power to change the world for the better.

We believe we can turn the power of fashion into a force for good. By designing, making and selling sustainably sourced masks, we can make the world a better place.

Sustainable and good fashion means simple fabrics, high in quality that are made to last. It's fashion that enriches the lives of people who wear it by giving them comfort, confidence, protection and joy.

Our masks are produced in a way with a respect for resource - nature and people - without imposing an excessive burden on the environment.

Avantguard masks are made by people of diverse backgrounds, working with energy and enthusiasm, under conditions where their health, safety and human rights are respected and upheld.

We use recycled and organic materials and dyes, our offices are carbon neutral and we offset carbon on all lines of logistics where possible.


The Avantguard fashion mask itself represents sustainability by reducing single use masks and even surpasses the sustainability of other reusable masks through the use of the Aerosilver™️ yarn. 




The Bluesign seal indicates that all the inputs, from raw materials to chemical components as well as any other resources used in making our masks are assessed on their ecological impact. It is essentially a label that helps identify all the fabric and apparel producers who have analyzed their manufacturing supply chain and are constantly investing in research and development in an active effort to reduce their ecological footprint.



The standard indicates that the textile product is free of certain groups of harmful substances, ensuring that all certified products are harmless to health. The certification indicates that everything from fabric, threads, interlinings, hook-and-loop closures, hooks etc. have met the criteria.

oeko-tex standard 100

Global Recycle Standard

Indicates that the product contains recycled content of some sort. This is often in the form of recycled polyester or rPET, which is often found in sportswear and cotton/rPET fabric blends.

global recycling standard

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