Designed in London Handcrafted in Japan Limited Edition Sustainable Sunglasses


We believe that our fashion has the power to change the world for the better.

We believe we can turn the power of fashion into a force for good. By designing, making and selling sustainably sourced masks, we can make the world a better place.

Sustainable and good fashion means simple fabrics, high in quality that are made to last. It's fashion that enriches the lives of people who wear it by giving them comfort, confidence, protection and joy.

Our masks are produced in a way with a respect for resource - nature and people - without imposing an excessive burden on the environment.

Avantguard products are made by people of diverse backgrounds, working with energy and enthusiasm, under conditions where their health, safety and human rights are respected and upheld.

We use recycled and organic materials and dyes, our offices are carbon neutral and we offset carbon on all lines of logistics where possible.


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