RE-IMAGINED EYEWEAR
Independent eyewear handcrafted in Japan and produced in deliberate micro-batches from earth-conscious materials. Distinctive frames, premium protection, less mass-production sameness.
SHOP
REWILDING
FEATURED FRAME
YARROW
A contemporary archetype: confident, understated and designed to work across masculine and feminine styling.
FIND YOUR FRAME
START WITH WIDTH
Face-shape advice is useful, but fit starts with dimensions. Use width first, then choose the silhouette you prefer.
NARROW
Start with frame width. Narrower fronts usually sit more securely and keep the eyes centred.
SEE THE FIT GUIDEMEDIUM
The broadest fit range. Use lens width, bridge and temple length to refine your choice.
SEE THE FIT GUIDEWIDE
Prioritise overall frame width before face-shape rules to avoid pinching at the temples.
SEE THE FIT GUIDEEDITORIAL
THE AVANTGUARD IN THE WILD
YARROW
THE COLLECTION
WORN BY
PRESS
SEEN & WORN
“A True Pioneer”
VOGUE
“The coolest things I’ve seen in a while.”
GRAZIA
Featured shoot eyewear brand.
HARPER’S BAZAAR
EYE FOR CHANGE
GIVE BACK. DRIVE GROWTH. CREATE CHANGE.
Our approach is to keep improving the environmental and social impact of the business while making eyewear people genuinely want to wear.