Our mission is to create a positive luxury accessories brand that is sustainable, luxurious, timeless, and beautiful.
We believe that our gorgeous accessories have the power to change the world for the better
We also believe we harness the power of fashion into a force for good by designing, making and selling sustainably sourced fashion.
Sustainable fashion means using high quality materials that are environmentally friendly and that are made to last. It's fashion that enriches the lives of people who wear it by giving them timeless luxury, comfort, and confidence.
Avantguard reusable face masks use cutting edge technology with an inherently antiviral, antibacterial and antimicrobial outer fabric and hypoallergenic inner layer to provide comfort, safety, and style.
‘Because no one is safe unless everyone is safe.’ It’s so easy for people to protect themselves and the ones they love by wearing a mask. Avantguard started out as an initiative to make reusable fashion masks an accessory to express your personal style while at the same time keeping everyone safe.
We appreciate your support and hope you love our masks as much as we do. Proceeds of your purchase are donated to Great Ormond Street Hospital Children's Charity. The Avantguard is an official corporate sponsor of Great Ormond Street Hospital and the only face covering company in the world that is officially recognized by a charity. Till date we have donated £250,000 to Great Ormond Street Hospital to help our frontline workers.
Avantguard artisanal sunglasses collections are handcrafted in Japan with premium Mazzuchelli Italia M49 biodegradable cellulose acetate and ultra lightweight flexible and shatterproof German Carl Zeiss Vision nylon lenses. The antistatic chemical free microfibre cleaning cloth that will help keep your sunglasses clean and protected is made from recycled plastic bottles. Avantguard sunglasses come with a vegan leather pouch. Each style of sunglasses comes in a limited batch. Every detail of the sunglasses has been designed with a focus on luxury, beauty and sustainability.