Designed in London Handcrafted in Japan Limited Edition Sustainable Sunglasses

About Us

As sunglasses connoisseurs and collectors, we are always looking for something beautiful, but slightly different. We realized the market is lacking true luxury designer pieces that offer uncompromising commitment to quality, while at the same time stand out with unique design elements, and are both sustainable and luxurious.

Avantguard’s new luxury sunglasses range builds upon classic and familiar shapes, that flatter most face shapes, while adding edgy design elements.

Avantguard’s values of innovation, uncompromising focus on quality, inclusivity, and valuing all stakeholders especially the environment is at the heart of Avantguard.


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Our mission is to create a positive luxury accessories brand that is sustainable, luxurious, timeless, and beautiful.

We believe that our gorgeous accessories have the power to change the world for the better

We also believe we harness the power of fashion into a force for good by designing, making and selling sustainably sourced fashion.

Sustainable fashion means using high quality materials that are environmentally friendly and that are made to last. It's fashion that enriches the lives of people who wear it by giving them timeless luxury, comfort, and confidence.

Avantguard artisanal sunglasses collections are handcrafted in Japan with premium Mazzuchelli Italia M49 biodegradable cellulose acetate and ultra lightweight flexible and shatterproof German Carl Zeiss Vision nylon lenses. The antistatic chemical free microfibre cleaning cloth that will help keep your sunglasses clean and protected is made from recycled plastic bottles. Avantguard sunglasses come with a vegan leather pouch. Each style of sunglasses comes in a limited batch. Every detail of the sunglasses has been designed with a focus on luxury, beauty and sustainability.