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About Us

My love affair with fashion started when I was only 9 years old and I bought my first Vogue magazine from the local grocery store. My eyes widened with wonder with the avant garde fashions that graced each glossy page. I come from an apparel sourcing and manufacturing background since I co-founded Norwest Industries Ltd in Hong Kong 21 years ago. I left Hong Kong in 2004, and experienced SARS first hand then and now I am back in Hong Kong for the ‘second SARS’ - Coronavirus. I wanted to use my experience in fashion and merge it with my love of science, resulting in Avantguard.

Avantguard uses cutting edge technology with an inherently antiviral, antibacterial and antimicrobial outer fabric and hypoallergenic inner layer to provide comfort, safety, and style.

‘Because no one is safe unless everyone is safe.’ It’s so easy for people to protect themselves and the ones they love by wearing a mask.

Avantguard is an initiative to make reusable fashion masks an accessory to express your personal style while at the same time keeping everyone safe. Since most carriers of Covid 19 are asymptomatic, wearing masks helps protect others from getting infected thereby helping to stop the spread of infection and essentially save lives.

I have worked tirelessly and put in a lot of love whilst homeschooling three children under the age of 7 to bring this amazing product to you. I hope you feel the positive energy and love that has gone in each mask when you wear your Avantguard mask.

In the spirit of community, we donate $2 to Doctors without Borders. In doing so, we support the great work of those who help at the front line where the virus hits hardest.With love and wishing you good health,

Faiza