50% of profit goes to Great Ormond Street Children Hospital Charity

About Us

Our mission is to keep everyone safe and healthy by creating protective fashion that is functional and beautiful.

We believe that our products have the power to change the world for the better.

We also believe we harness the power of fashion into a force for good by designing, making and selling sustainably sourced fashion.

Sustainable fashion means using high quality fabrics that are made to last. It's fashion that enriches the lives of people who wear it by giving them timeless comfort, confidence, protection and joy.

Avantguard uses cutting edge technology with an inherently antiviral, antibacterial and antimicrobial outer fabric and hypoallergenic inner layer to provide comfort, safety, and style.

‘Because no one is safe unless everyone is safe.’ It’s so easy for people to protect themselves and the ones they love by wearing a mask.

Avantguard is an initiative to make reusable fashion masks an accessory to express your personal style while at the same time keeping everyone safe. Since most carriers of Covid 19 are asymptomatic, wearing masks helps protect others from getting infected thereby helping to stop the spread of infection and essentially save lives.

I have worked tirelessly and put in a lot of love whilst homeschooling three children under the age of 7 to bring this amazing product to you. I hope you feel the positive energy and love that has gone in each mask when you wear your Avantguard mask.

We appreciate your support and hope you love our masks as much as we do. Part of your purchase is donated to Great Ormond Street Hospital Children's Charity. The Avantguard is an official corporate sponsor of Great Ormond Street Hospital and the only face covering company in the world that is officially recognized by a charity. Till date we have donated £250,000 to Great Ormond Street Hospital to help our frontline workers.

With love and wishing you good health,


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